OMG, promise me, buy it!", "I watched Li Jiaqi's live broadcast, and he planted grass", Wei Ya and Li Jiaqi have been frequently on the hot search Special Database these days. In the past Double Eleven, I witnessed the e-commerce 's live carnival. With the increasing integration of content e-commerce and e-commerce content, we see that many e-commerce platforms have begun to platform content, including Taobao Tmall, Kaola Haigou and other platforms. Many content platforms have After traffic and users, e-commerce monetization began, such as Special Database Douyin, Kuaishou and other platforms. As shelf-style e-commerce gradually loses its appeal, and products on major platforms converge.
Everyone begins to look for content breakthroughs and increase user stickiness. E-commerce's demand for content scenarios has become urgent. Since 2019, live Special Database streaming has been gradually incorporated into important strategies by major platforms. The most radical and typical ones are Taobao Live, Douyin, Kuaishou, etc., which have made great achievements in this year’s Double Eleven. On the day of Double 11, Taobao’s live broadcast transaction amounted to nearly 20 billion, and the live broadcast room Special Database became the standard for Tmall Double 11 merchants. Youzan & Kuaishou live-streamed the shopping carnival (November 5th to November 6th).
With millions of sellers and more than 100 million users participating in the two days, with more than 50 million orders placed. The total transaction volume of the platform Special Database increased by 400%, the order volume of the platform increased by 230%, and the total popularity of the ranking list exceeded 6 billion. As of Double 11, the number of users who have opened the Douyin shopping cart function has exceeded 2 million, a 100% increase Special Database compared to 618 this year. The average daily active interactive users of shopping cart videos exceeded 50 million, and the number of Douyin Good Things Discovery Festival tags has reached 12.3 billion.