Many forward-thinking companies are Malaysia Phone Number List using emoji to connect with their audiences and do some innovative branding. The results are noteworthy: On Twitter, using emojis increases engagement by 25.4%. On Facebook, using Malaysia Phone Number List emoji increases likes by 57%, comments by 33%, and shares by 33%. On Instagram, nearly 50% of comments and captions contain emojis. Seeing this, is it any wonder that Evans, a linguistics professor at Bangor University, called emoji "the fastest growing form of language in history", or that Malaysia Phone Number List Oxford Dictionaries chose emoji as its word of the year for 2015? Now that you know why emojis are important to your social media outreach, here are seven tips on how to use them to effectively build your brand.
Use emoji organically The purpose of an emoji is Malaysia Phone Number List just to convey an awkward emotion - such as typing a J instead of "this makes me happy". So when you use emoji, it should always be clear what you mean. If you want to get too Malaysia Phone Number List creative, you can use something like the 2015 Chevy Goes Emoji campaign - to herald the arrival of the 2016 Cruze, Chevy released a series of emoji-themed ads, and since then the press release has been entirely emoji write: 7 Ways to Use Emojis in Social Media Marketing Social Media Today The results may not be as enthusiastic as Chevrolet had hoped: "We'll be patiently waiting for the decoded Malaysia Phone Number List news because now it looks like the new Chevrolet Cruze is going to have some computers, maybe a bread and toaster, and fit a lot of different bags," Sean Lester of Dallas (Sean Lester) wrote.
Morning news A year later, the Chevy Cruze continued Malaysia Phone Number List its awkward relationship with emojis with a TV commercial that featured "real people" using emojis to describe how they felt about the car: 7 Ways to Use Emojis in Social Media Marketing Social Media Today To its credit, Chevrolet's emoji campaign increased Twitter Malaysia Phone Number List engagement by 18x, with more than 21.7 million views on paid social channels. That said, the loudest responses were largely negative: 7 Ways to Use Emojis in Social Media Malaysia Phone Number List Marketing Social Media Today 7 Ways to Use Emojis in Social Media Marketing Social Media Today To date, the ad has been viewed nearly 100,000 times, with 5 times as many "dislikes" as "likes" - proving that not all attention is good attention. Use emoji organically, or not at all.